When you run an eCommerce business, it is hugely important that you are doing all you can to keep the website ranking high on the search engines results pages (SERPs). After all, it’s not just an inert website that exists to provide information: it is your actual store-front, and as such the more people you can bring to it, the more conversions you will get, the greater your sales are going to be.
In this post, we are going to discuss some of the best ways you can boost your SEO for your eCommerce website, so that you can hope to get the kind of level of customer interaction you are hoping for. With the help of a professional team like AAM Consultants, all of this will be even easier. But here are 10 tips to help you boost your SEO for your eCommerce website today, and enjoy the results.
1. Pick The Right Keywords
In a sense, this is the single most important thing you should always be aiming to do in any SEO campaign, as in good SEO the keyword is king. But if you are not regularly checking on your keywords to make sure they are the right ones, there is a chance that you are not going to get the best results. So do bear this in mind.
2. Get Blogging
A blog is one of the best ways to continually get search engines to crawl and re-crawl your site. By simply having a blog you are going to get greater visibility than not having one. This will double up if you actually manage to provide useful information that people come and stay for, too.
3. Make It Mobile-Friendly
An increasing number of web users are browsing on mobile, whether it’s a cellphone or a tablet. If your website is not well-suited to being used in this way, users are going to quickly give up on it, which will negatively affect your bounce rate.
4. More Meta-Tags
Meta-tags really are your friend. If you are making good use of description meta-tags, your site is going to crop up much more often when people look for products like yours. Have meta-tags on every page, if you can.
Backlinks are a hugely important part of the SEO canon. You can earn backlinks in a variety of ways. For instance, someone might write a review of your product on their blog, providing a backlink to the actual product landing page. This is hugely beneficial.
6. Review & Remove Duplicate Content
One of the worst-kept secrets about Google ranking is that it heavily penalizes duplicate content on a site. So you should be vigilant about reviewing your content regularly, and make a point of removing any duplicate content you find, including on product pages and on the blog and other parts of the site too.
7. Original Product Description
Although you are trying to hit certain keywords as much as possible, you need to combine that with a good dose of originality too, to help set you apart from other businesses. That means writing good quality, original product descriptions – ideally which are branded in your brand’s voice.
8. Image Optimization
It’s no use doing all this to boost your SEO if you are only going to focus on text. Your images are just as important, especially as you need people to be able to see what products you are actually selling. Optimize your images to ensure better load times and a better user experience.
9. Check Out Your Competitors
It’s wise to check what your competitors are doing from time to time. You might pick up tips from what they are doing right (and wrong), and you could use this information to set your site above the rest on the SERPs. Turn their weaknesses into your strengths.
The simpler it is to get around your website, the easier a time your users are going to have. That means they hang around longer, which has a dual function: they are more likely to buy something, and the bounce rate will improve, providing more information to Google that yours is a website worth ranking. With simple navigation comes amazing things, so be sure to focus on this.
If you can follow these ten important tips, your eCommerce website is going to be much higher up on the SERPs, and much more popular amongst the consumers you would like to count among your customers. Follow these steps today and see what a difference they can make to your business.