We know how tempting it is to just post everything you have on social media marketing platforms regardless of what platform it is. But publishing different types of content for different types of platforms seems rather unnecessarily complicated, doesn’t it?
Here’s the thing, the content you want to publish on Instagram might not have the same reaction if you posted it on Twitter. The key differences between these two platforms are the audience and their expectation of the said platform.
If you are aiming towards getting a larger reaction from the audience then posting the same content on different platforms would seem rather fruitless. People have different expectations from different social media platforms which is why a picture of you on the beach won’t be having too big a reaction from Twitter as much as you can get from Instagram.
Why Do You Need A Different Content Strategy For Different Platforms?
As we have talked about previously, all social media marketing channels have different sets of audiences who have different sets of expectations while viewing the content. Some people prefer media over text, some prefer text over pictures, some prefer infographics and videos, etc.
This varied range of expectations is the sole reason why you should be aware of the type of content you are posting on each platform. If you want to maximize the attention that you want to have on your published content then pay a keen interest in the type of audience you’ll be interacting and engaging with.
Different sets of audiences do not mean that you have to juggle your content extensively. All you have to do is optimize your content according to the particular platform and make some modifications so that it suits the audience and the platform itself. This means that the infographic that you posted on Pinterest can be divided into different slides so that it can be viewed seamlessly on Instagram.
Around 51% of customers un-follow brands if they post irrelevant content as per a sprout social media report. It is very important that you post content that is actually relatable to the audience you are targeting. One of the major risks of posting relevant content on your brand page is not people giving you lesser reactions but them straight up un-following your brand.
This will make your brand lose all its credibility and reputation. Just like you would optimize your content according to the social media platform you have to adjust your content and information in a way that customers of each platform can relate to it.
How Can You Optimize Content According To Different Platforms?
The main thing about topics is that they die down soon. So, to garner as much interaction as you can, you have to be at the top of your game and prioritize your time accordingly.
You should optimize your content based on the network, your location, and the type of audience you are dealing with. One of the key things about marketing is having a clear-cut vision of your own business, target audience, and the outcomes you want to achieve.
With a resolute understanding of your business model, you can add, update and remove any elements of your marketing strategy when you feel like it is not as efficient as you thought.
In a world where attention spans last no longer than a few minutes and where trends die down in about 32 hours, you have to make sure that not only your content is capable of grabbing customer’s attention at the very first glance but also is relevant enough to keep them interested in you.
Trending keywords and hashtags are some of the most searched-for words. That people utilize to look for the topic they want to read about. You can utilize those words or phrases in your content to have it ranked high on social media platforms.
You can conduct an in-depth analysis of your target audience and competitors۔ to get an idea about what type of topics you should be talking about and what content strategy can work best for you to go viral. Have your eyes and ears wide open for any or all news. issues, and current affairs so that you can be the first one to be informing your audience about things happening around them.
It is of utmost importance that you target your audience the right way by tracking the type of devices. Your customers use, what browsers they are using, what is the age group of your audience. What demographic area do they belong to and what channels are they using to access your brand’s social media platform.
The time of posting content matters a lot if you want to get maximum engagement. Publishing your content around 2 in the afternoon on almost every channel proves to be an efficient marketing strategy۔ for reaching a large audience. It is because this is the time when most people are online and scrolling their social media accounts.
By utilizing social media reports. you can see that there are certain days and time intervals where people are most active on their social media accounts. Implementing this strategy you can schedule your posts and plan a content production strategy accordingly.
You can always get in touch with us if social media marketing seems like a hassle to you. Our team of marketing gurus will analyze your brand. Its core values, target audience, competition. And the outcomes it wants to achieve to strategize a marketing plan that works best for your brand. We comprehensively study the engagement history of your audience to layout a well-planned. The social media marketing strategy clearly defines the date and time that will drive the most users to your account.
Content Strategy For Each Social Media Marketing Platform
If you find yourself lost in all social media jargon. That is rather clueless about what to post on each media platform than worry not. We have generalized the type of content that you can post on your social media accounts.
Instagram started off as a library of pictures and videos that compels the users to engage. As time progressed, the platform became richer with its content. That now inculcates everything from graphical text, quotes, inspirational videos, slideshows, and collages.
At the very first, Twitter was all about text. However, as of now, it includes pictures, videos. Link previews that range from entertainment purposes to talking about news and trending topics.
LinkedIn is a platform for people who want to connect and network on a professional level. Whether it is an individual seeking job opportunities or an employer seeking the right candidate for a certain job position. LinkedIn provides a space for professionals to interact and grow with each other. You should know how to write a good LinkedIn post. You can post about your business ethics, how your management empowers leadership. How you enforce diversity, and what sets you apart from other big fishes in the market.
Facebook is the hub of all sorts of content. From textual content, pictures, videos, games, to useful links, this social media marketing platform has it all. You can run your business on Facebook through Facebook business and include all information regarding your business. So that you can be more accessible to your audience.
Pinterest is the platform where you can create boards of inspiration and collect ideas on topics. You are most interested in. This platform is all about visuals and eye-catching boards where you can attract the audience through relevant pins.
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