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Foodpanda Business Model: How Foodpanda Works & Makes Money

Online food delivery platform, Foodpanda connects users to thousands of local meal ordering and delivery points. The hyperlocal delivery-based business model helps the delivery giant to cater to the growing demand in the market. Looking at the business giant’s success, many delivery brands are interested in a Foodpanda business model; they are trying to know how the delivery platform works and makes money.

The food delivery giant has covered a long journey. We are serving the communities in more than 400 cities and more than 12 markets in Asia, and the company hopes to play a positive part in customers’ lives. 

Foodpanda is Asia’s largest delivery platform that helps 3000 new retailers and stores. The SMEs’ digitization made them experience 430% of growth. It is the most used platform for ordering meals from restaurants. 

Users can explore multiple options before placing the order; they can even choose between pick-up or home delivery at their convenience. It takes only a few minutes for customers to place an order; Foodpanda offers customer ratings, menus, and other details for over 12 countries and over 115000+ restaurants.

What is Foodpanda?

Owned by Delivery Hero, Foodpanda is an on-demand food and grocery delivery platform. The company operates as a lead brand that is headquartered in Singapore and works for Delivery Hero in Asia. 

Recently Foodpanda invited panda pro members to a get-together event; guests had a great chance to build magical connections, go around the venue, and bond over their mutual love for meals while dining in style.

History and Successtime of Foodpanda to Look into!

Foodpanda is a leading food delivery operator that has completed millions of orders till today and raised more than 8.7 million. The meal delivery sector in the Philippines has been dominated by two companies, Foodpanda and Grab. These companies will cover around 52% and 48% of the market share, respectively, in 2021. Meal delivery is a growing sector worldwide, mainly since the pandemic spread.

Online food ordering and delivery platforms serve in many areas like Bangladesh, Hong Kong, Cambodia, Hungary, Germany, Japan, Laos, and many more. Foodpanda processes and delivers orders directly to local restaurants, the delivery agent then delivers the food to the customers’ location. Customers can book the meal through a website and mobile app on iOS and android platforms. Have a look at the success timeline before exploring the Foodpanda business model right here.

Foodpanda enables customers to browse the menu, select items, enter a delivery location, and make payments online/offline. They can even use the review section on restaurant sites to leave comments on delivery, taste, and sales and rate the local store based on an overall impression of the restaurant.

Foodpanda gobbled up $20 million in initial funding from Phenomen Ventures, Rocket Internet, and Investment AB Kinnevik in April 2013. Later, iMENA Holdings invested around $8 million in September 2013. There was another funding round of $20 million in February 2014 from a group of investors and Phenomen Ventures.

In August 2014, Foodpanda announced that it collected $60 million in financing from a group of investors. The food delivery giant raised another $110 million from Rocket Internet and other investors in March 2015. Two months later, Goldman Sachs, along with other investors, invested about $100 million. 

Delivery Hero acquired Foodpanda in December 2016. You might have a clear idea about Foodpanda funding, investment, acquisition, and success time. Now let’s explore how Foodpanda works, and it’s business and revenue model right here.

Foodpanda Business Model: How Delivery Giant Satisfy Growing Demand?

Foodpanda workflow is based on the hyperlocal business model, which provides numerous benefits to the company. The top benefits of the Foodpanda business model are as follows:

1. Helps to meet the growing demand for hyperlocal online meal delivery services

2. User engagement

3. Improved business control

4. Supporting local restaurants

Foodpanda maintains a website and app that food lovers can use to order food from their favorite restaurants and eateries. In 2018, Foodpanda started providing special deals, offers, and discounts to increase platform traffic. The company has clocked around 30,000 to 35,000 orders per day before the approach. This number is expected to reach 5,000 daily orders in the future.

The delivery company continues in-house brands known as “cloud kitchens.” This concept was adopted by the delivery giant when it acquired Holachef. However, the company has three private-label brands in 2019 under its cloud kitchen business, including the FLRT and Great Khichdi experiment.

Customer Segments

Multi-sided Foodpanda business model has two interdependent customer segments possessing its essential; this segment includes:

Value Proposition

The platform provides value propositions including cost reduction, brand status, accessibilities, convenience, and customization. Foodpanda develops accessibilities by permitting meal stores to promote their business to customers who want to visit a physical location and search for tribulation by searching the website online.

It allows customers to place orders from an online food ordering app or website, providing great convenience. They can get round-the-clock service from the delivery providers without any hassle. Customers can choose to pick up or get meals delivered right to their doorsteps.

The platform allows customers to filter restaurants as per their type. It also provides lots of engaging deals to customers, such as meal discounts, free deliveries, and more. Amazing offers boost customer engagement and encourage them to try something new and save their cost.

Cost Structure

Foodpanda has built a strong brand with its effective business model. The delivery giant serves more than 500 cities in around 24 countries. An online ordering and meal delivery platform won the European Tech Startup Award in 2014 for “Best E-commerce Startup.”

The amazing cost-driven structure aims to minimize expense, boost significant automation, and surge store sales. However, the biggest cost drivers for the food delivery platform are advertising costs, employees’ salaries, etc. Few other drivers are like administration, customer support, etc.

How Does Foodpanda Work?

Effective Foodpanda business model provides great convenience to all the users. Customers can follow the easy registration and login process to use the platform. They can browse the nearby restaurant and their menu to place an order from them. Once they finalize the order, they can move to the check-out process and pay using multiple payment options like credit/debit cards or other payment options.

Once the customer places the order, the restaurant gets notified about the same. Then, the Foodpanda partner restaurant confirms the order and prepares the meal. As soon as the order is prepared, the restaurant requests a delivery provider to deliver the meal to the customer’s place.

The delivery agent then collects the order and delivers it to the customer’s place. The customer is allowed to track the process right from the moment the restaurant accepts their request through the delivery website and app. They can review and rate the restaurant and delivery provider as per their experience.

Many food ordering and delivery business entrepreneurs are getting inspired by a Foodpanda business model and the way it works to satisfy customers’ growing requirements and investing in an app similar to Foodpanda. If you are also looking for a meal ordering and delivery app development service, White Label Fox can help you with it. Contact our experts to get a free quote right away.

Foodpanda Revenue Model: How it Makes money?

Most revenue of Foodpanda comes from restaurant commissions with which the delivery giant has partnered. Besides, it also generates revenue from other sources helping the company to generate great profits. The food ordering and delivery market generated around US$7.4 billion in 2021; this profit increased by 40% year-on-year.

Foodpanda segment revenue increased by 60% due to the COVID-19 pandemic; the revenue increased by US$616.2 million in the same quarter a year ago. Foodpanda has seen a great increase in revenue in recent years. The company generates revenue through various means like commission, advertisement, etc.

Restaurant Registration Fees

Restaurants have to pay registration fees to register themselves with the Foodpanda website and app. Customers looking to satisfy their cravings can find eateries on the Foodpanda platform. The registration charges are between $100 to $150. It is a one-time payment for restaurants helping them to generate great profits.


Restaurants have to pay a commission to Foodpanda for each order they get through the platform. They have to pay between 15 to 25% to Foodpanda with all taxes. The commission is determined based on the restaurant’s location and also on the volume and kind of orders the restaurant receives on the platform.

Delivery Fees

Every order customers place through the Foodpanda platform is subject to delivery fees. This delivery charge depends on the distance that needs to travel between customers and the restaurant’s location.


Many business entrepreneurs use Foodpanda as an advertising platform as it helps them boost their visibility. Businesses have to pay a steady fee to advertise their brand on this food ordering and delivery platform.

Affiliate Earnings

The delivery giant makes money by making recommendations on different credit cards. It stimulates transactions; banks provide special deals and discounts on their cards. You can also use affiliate marketing to earn money like Foodpanda.

A food delivery app like Foodpanda has competed with many delivery giants and made its name in today’s competitive market. If you want to grab similar success, then you need to choose the right tech partner. Capitalizing on the dynamic method can help you provide your customers with what they are looking for.

Ending Note

Foodpanda has faced lots of ups and downs and has survived due to its effective business model. If you want to achieve similar success, then following the Foodpanda business model is the best option. We hope this blog might help you to know how Foodpanda works and makes money.

If you want to capture a vast base, then developing a delivery anything app is a smart choice to make. White Label Fox can help you give an online touch to your delivery business, get in touch to know how we help give a digital touch to your business and contact us at:

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