Domain Authority, also known as DA, is a metric that specifies the website’s authority. The higher the domain authority is, the superior is the probability of ranking advanced in Search Engine Result Pages (SERPS) and achieving more organic traffic.
Domain Authority Metric was discovered and developed by Moz. Still, today numerous companies have created a parallel metric that ranks domains based on several factors and gives them an evaluation from 0 to 100. The innovative idea of ranking domains based on their authority emerged from PageRank was announced by Larry Page (one of Google’s Founders). Till today it is used to measure the significance of websites.
Firstly, let us know what Domain Authority is?
The Domain Authority is a score from 0 to 100, the superior, the better. This metric also predicts how well the site will rank on the SERPs. However, DA cannot be regarded as the same as the ranking score used by Google (Page Rank) that can substantially affect your rankings.
Moz and other similar companies with parallel systems are vexing to arouse the Google Ranking Algorithm by considering all known factors that can affect rankings. Therefore, giving a score to domains that can use for evaluation purposes only.
It is very reasonable for any domain to posse’s low DA but may rank high in Google as the Data Moz sometimes have no accurate information as what Google has about your website.
Basic Things to Know about Domain Authority
Ø Domain Authority doesn’t take into account Google Penalties.
Ø A domain that is penalized by Google loses its ranking,
Ø DA may remain high during the penalization of domain
Ø The ranking algorithm of Google is considered to have more than 100 factors, whereas some indicate that there are over 200 factors.
Ø DA takes into account 40 factors only.
Some Basic and Concrete Steps on How to Advance your Domain Authority
- Enhance Your Off- Page Search Engine Optimization
Websites with a sturdy, clean profile will have a more excellent DA score than websites that do not possess a good link profile. Therefore, your link profile is an essential metric of all. However, a website is said to have a strong link profile when the incoming links are from associated websites, when it does not have low quality links, when the incoming links are from high authority websites, so forth.
The process of enhancing your link profile is known as off-page SEO, and it is associated with methods you can use to achieve valuable links that will finally boost your website rankings. Apart from these, the best practices to enrich your off-page SEO are Natural Link Building and Blogger Outreach.
- On-Page SEO Optimization
On-Page Search Engine Optimisation has to do with analysing your webpage and its content. On-Page SEO Optimisation is the next big thing that is exercised to improve the website’s Domain Authority.
Some of the most significant factor to enhance On-Page SEO optimisation are listed as below:
- Analyse titles and description
- Perfect use of headings i.e. H1 and H2 within your content
- URL structure
- SEO optimised permalinks
- Search Engine Optimisation optimising your images, videos and other contents
- Avoid keyword stuffing
- Natural uses of keywords
- Adding internal links to your content, it is also considered as a very dominant SEO technique
We should never forget that the quality of the content plays a vital role in ranking factor for both off-page and on-page SEO.
- Enhance Your Technical SEO
Technical SEO is associated with low-level SEO tasks, and usually, once you get your basic SEO perfect from the kick start of your campaign, everything else would be ideal. On the contrary, if the basic SEO of your website is not accurate, then this affects your Domain Authority and Website Ranking immensely. Therefore, make sure you choose the best SEO Company India that offers the most trustworthy SEO services that enhance your rankings and ultimately improve your sales.
The essential SEO settings you assist in verifying include are:
- Your website should be registered with Bing Webmaster Tools and Google Search Console
- Generate and optimize your xml sitemap and propose to Google
- Migrate your site to https
- Breadcrumb menu on all webpages should perfectly be defined
- In the case of multilingual language, website make ideal use of hreflang
Besides, these steps mentioned above, there are more significant steps one should follow to enhance their Domain Authority, and they are such as:
- Ensure that your website should be responsive
- Enhance your Page Speed
- Improve your Social Signals
- Last but not the least Be Patient
However, working systematically and correctly on enhancing your google rankings will surely have a positive impact on your domain authority score. So, don’t be too possessed about your domain authority score, keep enhancing your SEO practice, and you will achieve the best score within some time.