Native advertisements, the hottest trend of the digital marketing and advertising world, are gaining popularity day by day. It is because of the reason that it can satisfy the needs of both publishers and advertisers. Though native ads are sometimes confusing because of their different shapes and sizes. To sort out the confusion, Interactive Advertising Bureau has set a range of characteristics that better define the different native ads. These characteristics are –
- Form
- Function
- Integration
- Buying and Targeting
- Measurement
Keeping these characteristics in mind, there are 4 different types of native ads. The best part is whatever type you like the most, the VDO.AI team is always ready to offer you the best service for it.
Types of Native Ad Formats
Below are the popular native ad formats that you can get by joining hands with VDO.AI.
- In Content
This is one of the most in-demand and basic types of native ad formats that are used by millions of publishers worldwide. As the name suggests, an in-content ad means your advertisement will be seen in between the editorial content. Publishers and advertisers can specify the location for generating more revenue. In recent times, in-content ads are just perfect for handheld devices.
- Floating
In this type of native ad format, advertisement is placed in-between the content but in a unique format that it can float across the screen when scrolled up and down. It can be either a full-screen ad or appear in a small rectangular video as per the requirement. Floating ads are majorly suitable for desktop websites because of their advantage of increased screen timing. This native ad format is best for publishers to generate high revenue as well as for advertisers for increased conversions and reaches.
- Stories
Stories, one of the newest formats in the native ads umbrella that the VDO.AI team is providing. With a short 10-seconds video, a creative ad can keep your users engaged. This format is best for vertical divisions that demand more visual experiences. It may include retail, entertainment, and many more. This allows the advertisers to show their products and brand’s importance in rich detail. With the premium marketplace demand, story units are one of the most recommended native ad formats.
- Recirculation
Recirculation unit is the new and innovative native ad technology which helps publishers to enhance their page views and user engagement by recirculating the existing website content. This unit often appears at the end of an article or alongside the content in the form of a widget. Recirculation native ad format could be a great choice for publishers who want to increase their traffic and revenue. The team of VDO.AI has done a great job in recirculation native ads that you can check through VDO.AI reviews.
