netflix social dilemma

What To Post On Each Social Media Platform To Stand Out From The Crowd

We know how tempting it is to just post everything you have on social media marketing platforms regardless of what platform it is. But publishing different types of content for different types of platforms seems rather unnecessarily complicated, doesn’t it? Here’s the thing, the content you want to publish on Instagram might not have the …

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7 Tips for Implementing A/B Testing in your Social Media Campaigns

Marketing

A/B testing is a marketing strategy which is been used by marketers to test their campaigns. However, this testing was even in use even before the Internet, conducted by James Lind for the very first time. Then a few years later, this A/B testing was used by Google to decide which shade of blue they …

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