A Deep Dive- What Is Cardstock And How Does It Differ From Kraft Paper?

Cardstock Kraft Paper

Packaging plays a very crucial role in defining the outlook of your product. However, all brands and businesses keep looking for ways through which they can have durable packaging that is also very affordable. In this state of affairs, cardstock and kraft paper are the two most popular options. They both have their unique traits and functionalities. In this blog, we will review the characteristics of these packaging materials in depth while exploring their attributes, sustainability factors, a contrast between cardstock and kraft paper, and how you can make the best choice out of these two depending on your specific needs.

Why Is It a Go-To for Many Designers?

Cardstock is indeed one of the most favored packaging materials for designers. There are several reasons for this. Firstly, cardstock is known for its strength and thickness. This makes it ideal for products demanding durability and sturdiness. Then, it is very easy and convenient to print your designs on cardstock using different printing techniques such as offset, digital, letterpress, etc. Therefore, you can take your printing and designing creativity to new heights with this packaging material. Moreover, cardstock is available in multiple colors and finishes with which you can make it look visually appealing and unique. This is why it is generally the first choice of most of the designers out there.

Its Sustainability and Strength Explored

The reasons why cardstock is so popular among the masses are mainly its eco-friendliness and robustness. Most of the cardstock derivatives are manufactured from sustainable materials and thus, they are recyclable. Therefore, brands can easily opt for these derivatives to contribute to a greener and healthier environment. Also, the thickness and density of cardstock contribute to its unprecedented strength and durability. This makes it an ideal choice for products that require longevity and resistance to wear and tear.

How Do Cardstock and Kraft Paper Measure Up Against Each Other?

Both of these packaging materials i.e. cardstock and kraft paper have their own benefits associated with them. However, they both serve different purposes. As far as their composition is concerned, then cardstock is a very thick and dense material because it consists of multiple layers. On the other hand, kraft paper is composed of unbleached wood pulp that gives it a very natural and rustic appearance. Cardstock is known for its structural integrity as compared with kraft paper which is less thicker. Because of this, the former is preferred for products that demand resistance to bending, tearing, and creasing. Talking about the texture and aesthetics of these materials, kraft paper gives a very rustic and eco-friendly vibe whereas cardstock is best for intricate designs and vibrant colors.

Key Differences and Choosing the Right Material for Your Needs

If you want to decide between cardstock paper and kraft paper and also ensure that you end up with the best packaging choice for your product, then you need to carefully consider the following factors:

  • Product Type- Cardstock is best for products that need durability, delicate printing, and vibrant colors whereas kraft paper is ideal for products demanding a natural and earthy look that is best-suited for eco-conscious design patterns.
  • Strength and Protection- Cardstock is indeed the ideal choice for products that need to withstand handling, shipping, and frequent usage.
  • Environmental Impact- Both cardstock and kraft paper are highly sustainable packaging materials. However, if you prefer the recycling aspect, then you should go with cardstock.
  • Aesthetic Preferences- Before deciding on any packaging material, you should ensure that its texture and appearance perfectly align with the desired aesthetics of your product packaging.


Cardstock is indeed the most commonly used packaging material out there which offers both sustainability and visual appeal. However, people often get confused when they have to make a choice between cardstock and kraft paper for their product packaging. This blog explained in depth all the different factors that you should consider when making this choice. Once you carefully analyze all these aspects, you will be able to make an informed decision and come up with the perfect packaging for your product. Such a packaging material will not only be financially feasible for your business but will also be able to capture the attention of your target customers.