Using the instructions provided in this post, you may rapidly and effortlessly build content pillars for Instagram. Content pillars assist your clients in establishing their business as industry experts, establishing their audiences’ expectations, and attracting their perfect Instagram fans. Additionally, it simplifies your social media management team’s content development and creation procedures. Incredible, isn’t it? Here, we’ll help you with the insights to create content pillars that will assist your company runs effective Instagram marketing campaigns. You can also try to buy automatic Instagram likes to keep your campaigns exposed and effective. A few IG tools are also available to assist you with specific processes.
Let’s start this show now.
A Content Pillar: What Is It?
Simply put, content pillars are a group of related subjects that a company emphasizes in its articles. Consider them to be clustered. For instance, a food blogger could develop content pillars that are centered on nations and the diverse cuisines that each one offers. The first pillar in the example mentioned above may discuss well-known American meals. A food blogger may post barbecued, boiled, fried, etc., foods under that pillar. The second pillar may focus on Canadian cuisine. The food blogger could discuss grilled, cooked, and fried foods, among other things, inside that pillar. Utilizing a content pillar improves the structure of your pieces and makes them more straightforward for your readers to consume.
The procedures listed below will help you develop content pillars for Instagram.
1. Begin With Your Intended Audience And Work Your Way Backward
The number of followers is an essential Key Performance Indicator in Instagram marketing. Think of what Instagram users “may like” instead of beginning at the bottom and pondering that. Instead, start at the top and consider what your target clients are already interested in. A simple tactic is to visit the Instagram account of somebody you’d consider to be in your “target” audience. Next, discover if they enjoy any of the content produced by the businesses they follow. By choosing “Following” on an account’s page, you may view the list of profiles that the account has followed.
Examining the hashtags the target audience uses is the following step. Once more, you can find more information by glancing at their “Following” list. A more direct technique to find possible content pillars would be to look at the hashtags that members of your desired audience follow. It is clear from the instance mentioned earlier that perhaps the user is interested in SEO. You may utilize that to generate more focused content pillars, such as reviews of SEO agencies, SEO advice, SEO tools, etc. You can also use Trollishly’s help to enhance your SEO strategies since it is imperative to help you build your online traffic.
3. Align Your Plan With The Main Points Of The Website’s Content
A significant probability is that your customer has content pillars if they operate a blog. Such verticals could then be incorporated into their Instagram approach. The best situation is that their webpage has a tonne of visual content. That ought to make coming up with content ideas for Instagram much simpler. The blog categories of content pillars can be used to identify them readily.
4. Examine Market Trends
You can find prospective content pillars for the client by staying current with trends and news in your sector. The drawback is that you can’t be sure whether a particular trend will serve as a solid content pillar for the client. To judge whether a topic would be appropriate, you must be well acquainted with your client and aware of their target audience. Using tools like Google Trends, you may quickly identify trends in particular industries.
5. Identify The Main Content Pillars For Instagram
Remember that you still need to decide what content pillars will guide the kinds of images you advertise on Instagram. These would serve as a style manual that the content team will adhere to maintain the consistency of your customer’s messaging. For instance, the central content pillar for the client can be keyword research for SEO. But then, on Instagram, their main content will be quotations about SEO, infographics, and tutorial videos. Your customer’s Instagram account has to post such kinds of things frequently.
Examples Of Instagram’s Content Pillars
You ought to know by this time which overall content pillars to prioritize for your customer’s Instagram campaign. Here seem to be a few concrete examples of Instagram content pillars to help you get started with your planning stage:
- Behind-the-scenes content
- Product photos
- Informative Insights
Are you prepared to increase your customer’s Instagram presence with content pillars? With its extensive feature set, Trollishly can let you fully benefit from a fabulous online presence. You may use it to monitor Instagram content effectiveness, change your material, edit your publishing schedules, get customer feedback, and more. In addition, many options could be used for white-label statistics that let clients know about your accomplishments.