Explore the list of top OTT challenges faced by the content owners and distributors.
An online source revealed, ‘’70% of consumers have at least one major OTT subscription ‘’.
OTT services are changing the way entertainment is being accessed. Ever since the pandemic,
the introduction of the OTT solution has made it easy for entertainment lovers to access original
content worldwide.
Online sources also revealed, ‘’OTT video ranks second in compound annual growth to virtual
reality (VR), with a steady 14% projected growth through 2020.’’
And this figure is bound to increase. But with such a rise, the increases in OTT platform
challenges are also simultaneously rising.
Multiple OTT platform owners are experiencing the OTT pitfalls. While the solution seems
simple, a cheat sheet to understand the problem and solution can save time and effort.
Thus to make this convenient, this blog covers the top 8 OTT challenges and how to tackle each
of these issues.
Top OTT Challenges & the Solution to Tackle It In 2022
1. Deliver exceptional service
One of the main reasons where multiple OTT businesses struggle is the service offerings. Most
businesses in the initial stage work in offering a great service, but when the business picks up,
they lag behind on the delivery of good service since their focus is more on the content. While
content is the king, delivering exceptional service is another key factor that matters.
To help deliver exceptional service, focus on your user needs. Make your OTT platform or app
simple for them. Have pop-ups or navigation that can guide them to find any content. Place a
number or contact information for them to reach out to you. Systematically align their watching
habits so that it becomes easy for them to retain their attention on your platform for long.
2. Enhance OTT app experience
OTT apps are a mandatory solution, OTT video developments require setup. While having a
website is enough, today smartphones have become the ultimate solution to access anything
online. If your website is driving traffic, having an OTT app will increase the former twice more.
Setting up an app needs to be simple. Keep the sign-in and out process easy, keep the mobile
view better and not disappear on the sides. Use the right color and place navigation keys for
better exploring the app. Keep the app user-friendly, so that a user can make payments, explore
the content and engage with you, all in one place.
3. Enhance content quality to overcome OTT challenges
Content is important and if you want to run a successful OTT business, you need to enhance
your OTT content with time. Most OTT-business owners, keep the same content and don’t add
regular fresh content for a long period of time. This is one of the major factors that push away
your user to your competitors.
Upgrade your content quality. Show more original content. Based on your user watching habits,
recommend relevant content to retain their attention. When your user sees the variety of content
available, they will be hooked for long on your OTT solution.
4. Add in live and on-demand features
You have a great OTT platform, but is it enough. The most important factor you need to
continuously work on is adding the right features. Do you have a good live streaming feature? or
are your on-demand features helpful?
Don’t make your OTT platform very simple, add in new features such as the ability to live
stream, have content recommendations, watchlist, and relevant features that work on enhancing
the viewing experience of your OTT platform.
5. Supports all devices
If your OTT platform is limited to one device, you’re losing out on potential users. Your users will
access content on any device. It could be their laptop, smartphones, tablets, TV, and more. You
need to make it accessible on any device the user wishes to access your OTT platform.
6. Encourage customer engagement
Customer engagement will drive better loyal customers to your platform and increase your
revenue count. The best way to drive customer engagement is to constantly give them a
reason. Get your users hooked by having surveys on what they would like on your platform, etc.
7. Frame your business model
Your business model needs to be the reason for your high revenue drive. Choose the type of
payment models and the content you show based on your user behavior and needs. This will
help you offer a convenient business model that caters to the exact needs of your target
audience.
8. Improve security
Security matters especially when you engage online. Increase the use of security features to
ensure your users are confidently paying you and signing up when needed. Investing in OTT
platform providers offers you a range of security features that will work for your type of OTT
platform.
Conclusion
OTT app development is increasing despite the competitive market.
If you wish to remain on top, you need to identify these 8 OTT pitfalls and find an immediate
solution to better enhance your OTT platform. Always prefer branded OTT solutions for your brands. They are experts in this industry as is evident in the offerings they have. From providing the best OTT platform features to provide a
variety of OTT security solutions experts are well versed in what they offer.