As of 2018, market research indicates that yearly sales of product photography reached $1.8 billion. This prompted extensive study to find out how product photography affected business sales. According to an MIT study, the human brain can process pictures within just 13 milliseconds of viewing them. Another study found that people’s brains are 90% accurate in recalling more than 2,000 pictures. One of the most significant is the fact that more than 75% of consumers are influenced by product photography. The findings of these several studies support the notion that visual engagement is greater and a more effective instrument for sales conversion than written content. The things to consider while utilizing product photography to increase sales conversion are outlined in this article.
Factors to Consider When Using Product Photography to Increase Sales Conversion
To successfully use product photography to boost sales conversion, the following factors must be taken into consideration. Let’s investigate them.
Optimization of product photographs
The benefits of product image optimization go beyond just increasing sales. A few more effects are those on lead generation, customer referral, website speed performance, SERP ranking, and customer retention. Due to these implications, optimizing product images is a highly important factor to consider. Even more so, individuals utilize a variety of devices to access the merchandise on websites. Tablets, PCs, and smartphones are a few of them. On these devices, users view photographs in a different way. Therefore, optimizing for both desktop and mobile users must be a priority. Top product photography companies like Squareshot guarantee that they will optimize product images anytime their services are used.
The sales conversion is significantly impacted by the size of the product image on your website or other marketing tools. Higher sales conversion rates are associated with bigger product images. The results of A/B tests conducted by many firms to compare the effectiveness of small and large product photos prove that larger images increase engagement and sales. Additionally, a prospective buyer wants to get a sense of the object’s actual size. According to Weebly’s research, roughly a quarter of returns for online purchases are due to an item that looks different from the photographs.
Your click-through and sales conversion rates are significantly impacted by the quality of your product’s picture. Compared to more experienced customers, new customers place a greater emphasis on image quality. As a result, photographs with good quality have a better conversion rate for new customers than ones with low quality. Because experienced customers have already purchased your product and can attest to its design, they may not be overly bothered by a lower quality promotional image. The quality of your product photography must be your top concern if you are seeking to attract new customers. In particular, image quality correctly forecasts sales success in industries like clothes but less so in industries like electronics. A study conducted by eBay supports this.
Concluding Thoughts on Product Photography
All product photography must attain the three elements discussed in this article in order to successfully enhance sales conversion. If you do not have a product photographer on staff, hiring a company that specializes in product photography gives you an advantage and a safety net.