Soft2Bet has created its own ecosystem to ensure full compliance with online gaming requirements. Through this ecosystem, the company conducts monitoring and performs Soft2Bet investigation to identify various behavioral risks in real-time. The ecosystem includes a structured training platform linked to internal policies, market-specific KYC, AML, and RG mechanisms. It also features an internal gamification layer in the form of the MEGA platform, which supports responsible and engaging gameplay.
Today, Soft2Bet operates under 19 licenses across 11 jurisdictions, with strict compliance being an integral part of the company’s product offering. As a result, the operational model has rapidly entered regulated markets while maintaining a quality user experience.
Today’s fraud schemes in online betting and gambling have become systemic and highly sophisticated. Groups of experienced users operate in coordination, analyzing promotions and betting lines in real-time, synchronizing account credentials across multiple devices, and constantly probing platforms for vulnerabilities. Effective protection requires equal sophistication – based on verifiable data, clear evidence, and collaborative work by specialists from different fields.
Soft2Bet’s team response to evolving threats:
The investigation process is not triggered by formal exceedance of a fixed threshold, but by reasonable suspicions confirmed by characteristic signs and recurring risk patterns. The Soft2Bet platform employs proprietary monitoring, analytics, and event tracking tools, capturing all relevant data instantly. This ensures prompt determination of the investigation’s scope and objectives, distribution of responsibilities among participants, and maintenance of a transparent evidence registration system.
Specific regulatory requirements vary by market. For example, some license types require preliminary identification upon registration, while others require verification when spending or payout thresholds are reached. The compliance team’s task is to maintain license-specific guidelines, meaning one Soft2Bet investigation can simultaneously follow the correct KYC path for each jurisdiction. As a result, the company successfully accounts for all local rules while avoiding any interventions that negatively affect rule-abiding users.
All actions must be registered with precise reasons, timestamps, and references to market rules. Actions are based on preliminary risk assessment and verified to ensure proper accountability. If suspicions are dismissed, interventions concerning the specific client are lifted. When suspicions are confirmed, the account is blocked in accordance with the license agreement, and relevant data is recorded in the log.
The key idea is that AML, KYC, and RG processes must function cohesively, ensuring legality and long-term revenue sustainability. Conducting timely and well-founded investigations allows simultaneous compliance with regulatory requirements and maintenance of revenue stability. For this reason, Soft2Bet directs resources toward building an investigation system based on risk analysis and verified data, intensifying checks only when real indicators point to the need for deeper analysis.
The main idea is to intensify checks only when risk genuinely demands it and to ensure unimpeded operation for users with verified reputations.
The basic interface functions smoothly, with control mechanisms operating in the background – invisibly to the player. Process intervention occurs only when clear signals of potential threats emerge.
If the risk level remains below the established threshold, the system continues monitoring account activity while maintaining stability and comfort in the gaming experience.
When confidence grows that suspicious activity has been detected, targeted steps are taken: enhanced checks and an individual set of temporary restrictions during the investigation applied to the specific account.
Throughout all proceedings and situation analysis, actions are limited only to a specific list of users. Soft2Bet strives to avoid large-scale changes that would disrupt standard gameplay.
With any intervention, all information and changes are strictly documented with precise timestamps. Upon completion, Soft2Bet analyzes the results, thereby ensuring that temporary measures aren’t permanent. This helps prevent corruption that often arises when temporary solutions become permanent problems and obstacles.
Meanwhile, most conscientious players remain unaffected: all promotions proceed as usual, gameplay continues, and at this time, Soft2Bet investigation focuses on identifying violators.
Coordinated player groups operate according to a clear plan: they synchronize registrations with promotion launches, make deposits, and fulfill qualification requirements within minutes. To mask connections between participants, they actively change devices, payment instruments, and transaction routes, creating the appearance of independent accounts.
At first glance, each individual operation may appear legitimate. However, detailed investigations encompass a wide range of indicators and contextual factors, analyzing patterns, action sequences, and recurring connections. This approach allows determination of whether fraud, bonus abuse, or attempts to gain unfair advantage are involved.
When established thresholds are exceeded, analysts systematically collect, assess, and document evidence, with each new piece of information potentially requiring reconsideration of the overall picture. Legal checks and transaction control are conducted. All actions are precise and timely, allowing law-abiding users to continue playing without unnecessary obstacles.
The primary goal is to swiftly curb abuse and protect the reward system from distortions where short-term incentives begin to dominate over long-term engagement. If suspicious activity spans multiple products, cases are reviewed jointly to ensure a coordinated and comprehensive response across sportsbooks and casinos.
The principle remains unchanged: preserve evidence, take proportional measures, and adjust the product so that such tactics become unprofitable.
Identifying multi-account activity is relatively straightforward: suspicious payments; clustered user groups in sportsbooks sometimes coincide with periods of mass customer acquisition in casinos; device reuse and affiliate program violations may manifest simultaneously in both spheres. Within one Soft2Bet investigation, all these interconnected signals are studied in detail to promptly identify and eliminate minor gaps, excluding the possibility that they escalate into systemic corruption. This approach also positively impacts the speed of taking measures.
In this matter, Soft2Bet’s internal model fully pays for itself. Through methodical, comprehensive investigation, all information flows can be successfully synthesized into correct decisions made based on obtained evidence. Such evidence can be substantiated and, if necessary, provided to regulatory authorities, audit teams, or partners (upon request). All results are registered, meaning information is prepared in advance for scheduled audits.
A connected representation is reliable protection that guards against internal distortions of various standards. Investigation files provided in written form create confidence, promoting consistency and protecting partner relationships and all licenses.
Platform effectiveness depends not only on violation detection mechanisms but also on thoughtful product design. MEGA, Soft2Bet’s motivational layer, shifts focus from short-term bonus spikes to long-term player progress. Gaming sessions are structured sequentially, attention is given to mission and achievement completion, and rewards are distributed to stimulate sustained engagement rather than random activity bursts. This makes the product less attractive to coordinated networks focused on quick wins, reducing the risk of promotion manipulation.
MEGA’s integration into the platform allows teams to respond quickly to new insights revealed during investigations. As the product evolves, Soft2Bet can adjust admission rules, redistribute device reputation weight coefficients, modify deposit and withdrawal limits, and reconfigure mission rewards – all without slowing down everyday gameplay. Brands using MEGA focus on progress and content rather than aggressive bonus schemes. This approach promotes player retention, reduces promotion load, and maintains system integrity at all levels while ensuring seamless and comfortable platform interaction.
Automation excels at tasks such as identifying alarm signals and patterns. Nevertheless, all critically important decisions are made by humans:
Moreover, all steps are strictly documented, with precise timestamps and justified decisions that confirm process transparency and prepare materials for further investigation and audit.
The financial logic is clear: AML, KYC, and RG must work together, eliminating the possibility of revenue reduction resulting from measures taken to address consequences. For this reason, Soft2Bet prioritizes flexible conditions and investments in cross-functional investigation standards. Therefore, the company doesn’t rely solely on a list of universal tools.
Soft2Bet also works to avoid unnecessary or overly strict restrictions.Intervention measures help prevent any abuse while ensuring uninterrupted operation for rule-abiding players. This Soft2Bet approach helps avoid its own form of corruption that overly broad measures can create.
Upon completion of each investigation, a detailed report is compiled covering the causes of the identified problem, recorded data, conducted analysis, justification for measures taken, and achieved results. The document records timestamps, account holder information, applicable licensing conditions, client correspondence, as well as any stages of KYC and EDD procedures and product changes made if necessary. This approach ensures a transparent and traceable connection between the risk signal, actions taken, and final decision, facilitating assessment of measure validity and legislative compliance.
In May 2024, Soft2Bet officially activated its IBIA membership in Ontario, and the Tooniebet.com brand was integrated into the IBIA integrity monitoring system. IBIA CEO Khalid Ali noted: “Soft2Bet is a welcome addition to our association, strengthening IBIA’s position in the Ontario market. The operator’s decision to join us demonstrates its commitment to using the best available tools to protect betting integrity. We are pleased with Tooniebet’s integration into our monitoring platform and look forward to close cooperation with Soft2Bet to maintain high integrity standards.”
When violations are identified, including multiple accounts, organized bonus abuse, or other forms of fraud, a strict and systematic approach to evidence handling is applied. All materials are ready for provision upon request from external authorities and can be formatted in accordance with current regulatory and legal requirements while maintaining confidentiality.
Any case concludes with a logical resolution. Once risks are reduced and file retention periods are determined according to current market rules, temporary control measures are immediately lifted. Thanks to this procedure, audit trail transparency, proportionate control support, and strengthening of trust relationships with partners can be asserted. All this demonstrates that Soft2Bet competently conducts organized investigation from start to logical completion.
Regulatory authorities actively respond to new fraud schemes, providing clear and practical recommendations to inform the industry and maintain market integrity. A striking example is the guidance from the Danish Gambling Authority, published in May 2025, dedicated to preventing and countering match-fixing. The document thoroughly explains operators’ obligations under the current Decree and includes an accompanying note with reporting procedure instructions.
Soft2Bet employs its own monitoring, training, and decision-making systems. For this reason, time allocated to addressing fraud attempts can be reduced. All corrections are implemented quite quickly, and the overall time allocated to implementing the compliance system can be reduced by approximately 30%. The control system adapts to each new license and is then applied across the entire platform. Continuous baseline checks are performed, with additional client-level checks launched when indicators are present. This Soft2Bet approach ensures uninterrupted gameplay.
Through careful consideration of specific issues, Soft2Bet ensures compliance with all requirements across various jurisdictions, obtaining additional licenses and launching new brands. These indicators point to comprehensive quality control, audit-ready records, and rapid order fulfillment.
Over the past several years, Soft2Bet has received numerous industry awards for innovative approaches, compliance, and stability. Such recognition is quite important and useful for partners, confirming balanced control, high-quality customer service, and absence of additional complications.
The process from investigation launch to completion is structured to prevent both external corruption and internal procedural deviations. Soft2Bet’s monitoring system focuses on identifying behavioral risks without creating delays or queues for users. When the risk level reaches the established threshold, an investigation is automatically initiated: all evidence is captured instantly, and identified concerns and hypotheses are formatted in a clear and structured manner. Simultaneously, investigation parameters are defined, participant roles are distributed, and task completion deadlines are established, ensuring transparency and discipline throughout the entire process.
All actions strictly comply with KYC and RG requirements established within the specific license. If an investigation spans multiple product lines, related cases are reviewed comprehensively across both sportsbook and casino, allowing for a complete and holistic picture of events. Decisions are made based on user activity analysis, identified risks, and collected evidence, with the legal and compliance departments verifying the validity of all sanctions before their application.
Two levels of response exist:
This two-level Soft2Bet approach ensures balance between individual response and systemic improvements while maintaining transparency, efficiency, and regulatory compliance.
When working with accounts, selection rules, standard activity limits, and reputation weight coefficients for all users within the zone are automatically updated. Each intervention in a specific account is recorded with indication of reason, start and end time, and reference to the corresponding rule.
Product changes undergo a change control procedure where the owner, justification, effective date, and rule reference are recorded. Client and regulator interaction is conducted strictly within the specific action: affected users receive only necessary information for case processing, while internal release notes record product changes, ensuring continuity of relevant team operations without workflow disruptions.
Closing the investigation loop plays a key role in maintaining process transparency and efficiency. If suspicions regarding a client are not confirmed, all interventions are canceled, ensuring absence of unjustified restrictions. If violations are confirmed, the account is blocked in accordance with license terms, and further client participation in gaming becomes impossible.
Each investigation’s results are thoroughly analyzed, and conclusions are integrated into monitoring rules, training materials, and internal guidelines. This approach prevents operational decisions from becoming permanent restrictions, reduces the risk of entrenching minor rules into systemic distortions, and provides partners with operational predictability with minimal unexpected situations.
These markets are considered competitive, with strict control that’s deemed practical and effective. Monitoring, training, and correct decision-making are all interconnected. Each new investigation is initiated based on pre-established thresholds, and each new action undergoes registration and analysis procedures.
MEGA shifts focus from short-term bonuses and one-time incentives to accumulated progress, reducing dependence on promotions and ensuring sustainable and predictable gaming experience for law-abiding users.
Fraud themes have always been and remain relevant, with organized fraud demonstrating rapid adaptation to rapidly changing conditions. Soft2Bet guarantees minimal time from signal receipt to first reaction and action. This results from using proprietary monitoring systems, case management tools, and product control means. This work approach helps avoid potential corruption.
With each new investigation, all reasons, conducted analysis, ready decisions, and obtained results are recorded. As a result, the audit trail remains intact, any interpretation errors are excluded, and protection against internal corruption is ensured.
An important part of control is the specific product design. When accumulated progress rather than instant bonuses is the primary value, motivation for manipulation decreases, which over time leads to smoothing of investigation volume and reduction of peak system loads.
These useful habits are considered an integral part of Soft2Bet’s business conduct. They can be traced both in Soft2Bet’s public statements and in management interviews.
People can notice details that remain unseen by automated dashboards, while dashboards track metrics unavailable to constant human attention. Soft2Bet combines expert analysis and automated monitoring while supporting staff training in accordance with current internal policy. These data streams are integrated during investigation: analysts filter signals, the legal department assesses action proportionality, the risk department adjusts control parameters, and the product implements necessary configuration changes. Thanks to coordinated workflow, each decision becomes transparent and justified, allowing clear explanations to partners, auditors, and regulatory authorities, while the audit record remains complete and traceable.
MEGA provides product control leverage, thereby reducing the popularity of one-time tactics, complicating the monetization process of temporary gaps for coordinated networks. In markets like Denmark, promotional bonuses are limited by regulation. This approach helps maintain integrity and prevent gradual corruption.
The commercial logic is as follows: AML, KYC, and RG function successfully together, helping guarantee beneficial revenue. Investments in the investigation process and MEGA interaction system development represent strategic business investments: they reduce losses and problem correction costs, preserve margins, and ensure confident operation in competitive and strictly regulated markets.
Various tactics are used to exploit platforms in the iGaming industry. Moreover, such tactics continue to change and improve, as perpetrators actively search for new approaches to turn small gaps into permanent advantages.
Soft2Bet guarantees confident and stable response to such tactics, documenting each new investigation, and developing interactions. Control measures are applied proportionally: strict where confirmed fraud cases are identified, and mild in other cases, while always observing market standards and regulatory requirements.
This approach eliminates the possibility of actively implementing fraudulent schemes, creates no problems, and excludes any attempts at covert bribery. When a coordinated network is identified, actions are built sequentially: prompt investigation, proportional control measures, thoroughly justified decisions, and targeted product changes eliminating discovered vulnerabilities.
Using Amazon Web Services, Soft2Bet developed a cloud data platform providing near real-time analytics and delivering measurable results. As the AWS example demonstrates, migrating analytical processes and other key workloads to the cloud increased campaign responsiveness, improved troubleshooting quality and regulatory reporting preparation, while simultaneously optimizing infrastructure costs.
In the latest engineering solutions update, Soft2Bet demonstrates measurable results: 55% reduction in computing resource costs, more than doubling product time-to-market speed, 70% reduction in partner onboarding time, and reduced latency in existing products. Data integration in AWS using Snowflake and key services such as Amazon S3 and Amazon RDS allows the platform to scale MEGA and manage market switching, maintain full audits, and implement changes accounting for regional requirements without violating compliance standards for players.
Soft2Bet demonstrates that integrity and player comfort are compatible. Interventions occur only with confirmed risk indicators, investigations are documented, and product settings are updated based on confirmed patterns. MEGA emphasizes long-term progress instead of short-term bonuses, ensuring rapid risk control and stable gaming experience.
In the future, Soft2Bet will maintain proportional control, decision transparency, and product clarity. Use of IBIA, AWS, and customizable MEGA processes enables rapid changes, regulatory compliance, and platform integrity maintenance, providing partners with stability and reliable player experience.