When did humans start living in an organized way? We might have to look at what Darwin’s theory on human evolution says. 

But 

Let’s say, humans discovered the art of living life!!

Darwin, evolution, and everything goes above your head. Right?

Now we all have mobile phones, and we maintain a contact list. Why do we have to maintain a contact list, though??

We keep our contacts organized so that we can call, text, and meet people anytime. 

Similarly, an email list is a list of email addresses of valid users, and it is maintained to send messages to those users at the right time. 

Here are the following tips to manage an email list – 

Treat your subscribers and new users warmly – 

Subscribers are a vital asset for any digital marketer. So, it is important to treat them warmly. Also, it is even more crucial to make new users feel special when they join in. 

Write welcome emails to new subscribers as welcome emails have higher open and click-through rates. Welcome emails should start with a warm introductory note that reflects your company’s personality. For example, you can write something like, “Welcome to our email list,” “Thanks for signing up to receive our newsletter.” 

To your existing subscribers, you can send them congratulation emails on completion of a year being attached with your service. For example, you can write like, “Thanks for being a part of XYZ (organization name) family and hope to continue this blissful journey ahead.”

People do respond and appreciate sweet gestures. 

Email list cleaning – 

Email list cleaning is as important as cleaning up your house. It is done to remove unwanted email accounts and unengaged email users from your email database. 

Do you know? 

37% of email addresses change annually! So, email list cleaning becomes more important to remove these unengaged subscribers and send the right message to the target users. 

Email list cleaning should be a regular practice. Otherwise, bounce rates will touch the sky. 

By cleaning the email list, you can manage your email list to look more appealing and organized. 

Email list cleaning will – 

• Improve the deliverability score
• Excel your email marketing metrics 
• You can stay connected with your customers

The most important factor of email list cleaning is that it will prevent unsubscribes rates. 

You can opt-in for email verification service providers having advanced features to clean up your email list. 

Some of the known email verifiers are – 

• ZeroBounce 
• Mailfloss 
• MailerCheck 
• MyEmailVerifier 
• Clearout

Click to compare different list cleaning softwares

Say ciao adios to ghost email account users!!  

Content upgrades – 

Generate leads skyrocketed with content up-gradation. Now increase open rates, click-through rates 3X times faster and better with enticing and engaging content.

Timely up-gradation of content keeps your subscribers engaged. Seems an easy way to manage your email list. Isn’t it??

You can further add on some extra cheese to your content like – adding gifs, using statistical data, external links, charts, etc. These small additions will make your write-up look more eye-catching, interesting, and unique. 

Your content should be a masterpiece that discusses, defines, and dissolves problems giving apt solutions to customers. 

People always look for something new and inspiring. Accordingly, you should shape your content. 

Always remember that content is the king! 

Easy unsubscription option – 

You must be thinking. Is the unsubscription option a friend or foe?

No one wants their precious subscribers to leave the website, but you should remember that consent is not forever, unlike diamonds. 

There is no valid reason to make any subscriber stay in the contact list if they do not want to. It might cost your business more than benefitting you in any way.  

If your content is strong enough, people won’t even care about the unsubscription button. 

Engaging content might not always fit all of your customers. Also, adding an unsubscription list might save your email from getting into the spam folder.  

Introducing unsubscribe links is for your email marketing practice. 

It is crystal clear for you now that the unsubscription button is too of great importance to manage an email list. 

Email list segmentation – 

Email list segmentation is as important as oxygen to humans as it allows an email marketer to reach the target audience.  

Reaching a target audience is a priority for any email marketer. Sending the right message to the right person and at the right time is the goal of any email marketer.  

Email list segmentation is the most profound way to manage an email list. There are a whopping number of email users globally that stands at 4 billion, so email list management is a MUST!

With email list segmentation, you can send more relevant content to customers. Email list segmentation to an email marketer is just like a doctor’s prescription to a patient.

A healthy email marketing practice to manage an email list. 

Prefer to offer – 

Whenever people see a discount tag on any purchase, they don’t even think about a second to buy it. Perhaps we call it the human tendency to want more!! 

An email list is not a difficult art that you cannot perform. Instead, you need the right guidance to ace it. 

To manage the email list in a synchronized way, you can offer your valuable asset that is your subscribers – freebies (discount on purchases, free coupons, e-downloads). 

This strategy work in two ways – 

• Generate sales
• Easily managed email list  

Get going like gaga!!

Final thoughts – 

An email list is the most important marketing metric to channelize valid users most brilliantly and subtly. 

Now you are 100% sure of how to manage your email. So, yes, we appreciate your gratitude, but it would be even greater to see you as a successful email marketer. 

Don’t wait for the right time, start now!!!!