It is a somewhat special year and strewn with pitfalls that are coming to an end. This is why it seemed even more judicious to us to reiterate our selection of books in order to boost your motivation for the year 2021. The coming months will need daring and challenges and we intend to urge you to respond present. To do this, we have put together a selection of essential books for you to boost your real estate activity or launch your future business. The opportunity to inform you about developments in the sector and especially to inspire you. Good thing, this time you can really afford it!
THE INTEREST OF PROFESSIONAL MONITORING
We have presented these 12 books to you as models of inspiration. It is true and incomplete at the same time. Indeed, this bibliography can also be compared to a strategic and professional watch. But by the way, do you know what a watch consists of? Before reviewing the characteristics of each book, let’s focus a few moments on the practice of monitoring, as well as the advantages of its implementation for your professional field. After learning about its many benefits, you will certainly not see it the same way the day before
ZERO TO ONE: NOTES ON STARTUPS, OR HOW TO BUILD THE FUTURE – PETER THIEL
Whether you want to develop innovative services in your agency or create a new model in real estate, this book is for you. Zero to One is first and foremost the work of the co-founder of Paypal and one of the first investors in Facebook, SpaceX, and LinkedIn: Peter Thiel. Through his career in entrepreneurship, the author gives the keys to create an innovative and sustainable business by proposing two axes. Either by bringing incremental innovations, that is to say by improving what already exists. Or by providing breakthrough innovations where it is not a question of improving an offer or a service, but of creating a product or a concept that does not exist. Zero to one will lead you to ask yourself the right questions and seize opportunities to launch your business. Because creating a unique brand is the best way to differentiate yourself from the competition, you will also learn to create value and strive for excellence.
WHY YOU SHOULD READ IT:
- To see technology as a vector of innovation and not as a threat
- To push you to think outside the box
LEAN STARTUP: EMBRACE CONTINUOUS INNOVATION – ERIC RIES
Lean startup is already registered as the Bible of entrepreneurs. In his book, Eric Ries, an American entrepreneur, encourages creativity to build new innovative and collaborative models. Precisely by applying the principles of lean management – adding added value without waste – and by relying on brands that have succeeded in doing so. Concretely, you will learn to mobilize the potential of your teams, to think small, to test, and finally to validate or improve. Eric Ries cites the example of Zappos, a company acquired by Amazon. Instead of tackling the logistics of his market, the Zappos founder first bought the shoes himself in stores, only to ship them to his customers online. After seeing that there was a market, he was able to set up his processes.
WHY YOU SHOULD READ IT:
- To improve your business processes
- To promote creativity and collaboration in your business, two real added value in the real estate sector
NEVER CUT THE PEAR IN HALF – CHRIS VOSS
Here is an original book that comes to us from a famous negotiator for the FBI. With her background in hostage-taking cases, Chriss Voss has used her background to teach the art of negotiation. What is the relationship with the real estate profession? In your professional life, you often have to find a compromise and negotiate your offers. Using FBI negotiation techniques, this book will teach you how to become an expert in real estate negotiation. In particular, knowing how to put yourself in your client’s shoes to make him think that the decisions come from him.
In your job, this book can help you, for example:
- When you want to work exclusively and your client is skeptical
- To argue the selling price of a property after an estimate
- Or to sell a real estate project to investors.
Mivida City Islamabad is the first ecologically sustainable real estate development in the city. The neighborhood provides a wealth of services,
amenities, and cutting-edge features. The planning system is excellent, and the location is equally so. Mivida’s dealers and developers are experienced and reliable.
