The field of Digital marketing services in the USA is undoubtedly one that requires much effort and time on behalf of its experts. We at Digitalblocs will make sure that our clients get the best services of Digital Marketing in the USA. Digitalblocs dominates all the industry of Digital Marketing services in USA and there is no one better than our experts to give you valuable advice on the best of digital marketing in the USA. Here is our advice on how you can make the best digital marketing report which will make your enterprise grow and advance into an excellent corporation:
1- Introduction to your report
It is important to have a coherent digital marketing report and for this purpose, our advice is to make an introduction summarising all the important bits and pieces of your report. It will give structure and help the reader identify the crux of your report. Similarly, it can also help you identify places where some more work is needed. This part of the report should not be skipped as it will help the company determine what is the best source of action and what needs to be done.
2- Social Media Metrics
Social media can help any company make its marketing strategy shine. It will give your enterprise the healthy outreach it deserves. Although with this blessing, also comes a responsibility of managing it. An organised report will have metrics for every channel including its traffic and engagement. Your clients will be able to tell which channels have gained more successful outcomes. Social media engagement will give your company more popularity as well as help in forming a brand image. These include and are not limited to Facebook, Instagram, Twitter, LinkedIn and many more.
3- Traffic metrics
A website’s traffic scores will be able to tell you the overall success of a website. The more traffic a website has, the more chances it has for accomplishment. In this important segment of your report, you will need to mention some important metrics like:
Top Landing Pages
Exit rates
Email Campaign Performance
New visitors
Returning Visitors
Total views
4- Source of Traffic
Another important metric which can tell where the company’s success is coming from in the source of traffic for a website. It may be that one of your investments is generating better traffic than some of your other sources in which case you can invest and plan ahead accordingly. This metric will help you discover what is needed and what needs to be discarded for the overall advancement of your company.
5- Engagement metrics
The engagement metrics can ensure your website’s success for a long term. These important rates will tell us if your website is getting the traffic and if your content needs more work.
Average Session Duration
Session Rates
Time on Page
Bounce value
Total Page Views
Page views per session
Most visited pages
6- Conversion metrics
Conversion rates in any digital marketing report will make the client discover the amount of value of their website’s pages. The more well-built it is, the more people will stay and be converted to ones who are loyal to you and your company. The following metrics can help you identify which pages are performing well.
Conversion Rate
Customer Retention
Click Through Rate
Cost Per Lead
Email Click through rate
7- Revenue Metrics
These are one of the most important metrics for any company and are important for knowing if your enterprise is generating profits or making losses.
Cost Per Conversion
Customer Acquisition Cost
Cost Per Click
Cost Per Lead
8- Device Metrics
As services of all sorts are now available in many different mediums of devices, it is a significant aspect of your digital marketing report as it can help you target specific audience. Different devices which are being used to avail a company’s services are an important tool to achieve that purpose. These devices may include a desktop, a mobile, a tablet or a console. Any device which could be used to avail your company’s services needs to be included in your digital marketing report.
9- ROI
Return on Investment is the metric which is going to ultimately decide if your company is going to fail or succeed. This will help you figure out how much profit is being made and what is the total expenditure on marketing. It will also help you determine the amount being spent and if you are getting your money’s worth. Furthermore, it will help you decide the efficiency and effectiveness of your investments, which will ultimately drive your enterprise towards success.
We at Digitalblocs make sure to offer the best Digital marketing services in the USA. Therefore it is a guarantee that if you avail our services, you will not be disappointed.
