The retail market for cosmetics is saturated with numerous designs. Consumers have never felt so good when shopping for their favorite brands and products. Getting people interested in your cosmetics store or brand is challenging, with many options available.
You need something that sets you apart from the competition, which can be tricky when competing against big names already ruling the market. But one way to help get your product noticed and ultimately purchased is no other than eye-catching cosmetic packaging.
For your convenience, we have brought you some fantastic packaging ideas. These 10 of our favorites are guaranteed to make your cosmetics product stand out on shelves everywhere.
Why Need Out of the Box Ideas for Cosmetic Packaging?
Your cosmetic packaging should be as unique and attention-grabbing as your products are. As the owner of your own business, it’s up to you to ensure that every element of your company represents its products and values most efficiently and effectively as possible.
With billions of cosmetic products sold yearly, standing out from the crowd in this competitive industry can be difficult. However, decorative packaging design can help, as consumers often make buying decisions based on the color and shape of the product packaging alone.
Start with a Professional Impression
It’s no secret that your first impact will make the show yours. That first impact of your cosmetic packaging plays a vital role in marketing your business. If you’re looking at a store shelf, it’s the first thing a customer sees before they pick up your product.
It can be the difference between impulse purchase and walking away. So naturally, you want your packaging to be eye-catching but also professional. The key is finding a balance between the two, so you can stand out from other cosmetic companies on store shelves.
You need to follow a strict plan for that purpose. Making a blueprint of your ideas and putting them on paper before proper implementation will be great. Let us give some hints for an excellent start.
Make notes of your ideas for special cosmetic packaging that will help you stand out in the marketplace. The biggest perk will be that you will not forget any critical points. It will also help you if there is a discussion on your plan.
Consider the Color Scheme First
Many consumers will make a purchase decision based on the colors they see, so it is essential that your packaging has a pleasing and memorable color scheme that also reflects your brand and product attributes.
Research what other cosmetic companies are doing with their packaging to get ideas and inspiration for ways to set yourself apart from them by using different shapes, fonts, colors, materials, textures, patterns, or designs.
A Bright and Clear Design
Beauty products are often marketed through their packaging, so cosmetic packages should be designed to attract the customer’s attention. The key is finding a balance between a design that is eye-catching without being too cluttered.
Before production, you must get a sample of your packaging product before the final order.
A great starting point is to choose a color palette and stick to it: many of the best beauty companies use a bold, limited color scheme in their designs. However, it’s also important not to underestimate the power of white space.
It’s also wise to avoid distracting elements like words or images that might take away from the attractiveness of your product. Unless, of course, those are selling points for you (i.e., if your product is meant for kids).
Could you give it a Sleek and Modern Look?
As the above discussion shows, cosmetic packaging can help your products stand out in a crowded marketplace. It can also make customers more comfortable buying from you. While there are many different types of packaging, cosmetic packaging is one option that can be customized to meet your needs.
A sleek and modern look will fulfill these requirements to a great extent. If your product line is also sophisticated, this packaging will work well for you. A great way to achieve this effect is by including add-ons and embellishments.
Matte colors like black, brown, or gray will give off an upscale vibe while allowing the product inside to show through the packaging’s window.
Use Unique Blends of Shades and Designs
One of the best and most effective ways of using color in your custom boxes is to combine two colors opposite each other on a color wheel. This will create an eye-catching effect and allow you to use a broader range of colors without making the package look unique.
One option is green and purple, which will make your product stand out on a shelf full of primarily blue or red products, for example. Another option is orange, pink, or yellow, making your product pop against white backgrounds or darker ones.
Have Fun with Your Packaging and Be Creative
Could you not feel it like a burden? Instead, have fun with your packaging. Doing it in a playful mode will help you be more creative. For many entrepreneurs, their product is the heart and soul of their business.
Use colors as if you are an artist. That will help you stand out on store shelves. Consider complementary colors like green and red, earthy colors like brown and yellow, or bold colors like orange.
Avoid black and white as they tend not to be as eye-catching. Instead, utilize graphic designs in your packaging, such as a logo for your brand, patterns, or geometric shapes. Let us explain further how to make your logos more impactful and impressive.
Use Logos Effectively for Everlasting Branding Impact
Branding and logo go hand in hand. Your logo is the most crucial aspect of your cosmetics company’s aesthetic. With one glance, it should be able to convey who you are and what your company is all about.
In addition, you’ll need a logo to make any promotional materials or packaging, so invest some time into making it perfect before launching your business. Be mindful that different colors evoke different emotions in people. Many companies use red or black for their logo as these would attract others fast.
Many successful logos utilize color theory and keep their color schemes simple, relying on their fonts for flair. However, a group of intense color schemes will bore your target audience, and they will not put a second glance at your item.
That also leads to the point that you shall never overload your design, whether for a logo or general box style. So here is how it goes.
Why not overload Your Design with Information?
You may think the more you can cram into a package, the better. After all, you want people to know precisely what it is and does. Your packaging needs to be simple enough for them to scan and decide whether or not they want the product. Keep the logo in one place on each package so that when someone sees it in a store, they will know immediately who made the product.
Never Use a Misleading Font
We all know that printing and publishing are integral to any product packaging. It stands more than true for the cosmetics industry. The colors, graphics, typography, and branding on the packaging will be useless if you do not have a nice font collection.
However, the critical point is that some fonts are specific to an industry or item. For example, when we talk about the cosmetics industry, you will see that some fonts are in regular use. See what sort of fonts your competitors are using. Consult your designer for a unique combination of fonts.
If you use fonts specific to the food industry in cosmetics packaging, you will mislead your target audience, and it will not get great results. The same is the case for the colors you choose. Your graphics must be easy enough for customers to identify what they’re looking at quickly.
Don’t use Cheap Packaging Materials.
Don’t use cheap packaging materials for your cosmetic boxes, regardless of the cost. Cheap materials can be unsafe for consumers and may not last as long as quality-made products. Cheap packaging can also affect the perception of your brand.
When you present a product in an affordable package, it reflects poorly on the product itself. The best way to go about this is to have a professional design of your package to create an elegant and professional appearance that will make customers want more from your brand.
